The Isabella Fiore line was founded by designer Jennifer Tash in a tiny Los Angeles studio. The bags became popular almost overnight after celebrities were spotted wearing them. Jennifer Tash and her design partner Trang Huynh won the CDFA Perry Ellis Award for Excellence in 2002 as well as the Designer of the Year Award from the Accessories Council of Excellence.

The line features materials imported from all over the world in addition to original artwork and intricate details. Although Tash and Huynh have since left the Isabella Fiore brand to start their own new line, Lockheart, the original design esthetic remains and the bags continue to be a favorite among celebrities and mere mortals alike. The brand has also been extended to include footwear and other accessories.

Isabella Fiore is known for its fashion-forward handbag and footwear collections and has established a cult following over the years. A playful and edgy spirit is the trademark of the Southern California company and its innovative designs.